‘People, Profit, Planet’,
or 3Ps, are the yardsticks by which modern designers draw on their sketchbooks
if they design products, services or systems for the sake of sustainable
development in which everybody in the (derelict) community
shares the benefits of their innovation. In the interest of global well-being,
this is arguably the course for the design industry in the new era because its
potential to contribute to the UN’s Millennium Development Goals is immense. Be it, regrettably, yet to
become a norm for the entire industry because leading voices on sustainable
design are lacking, as Seymourpowell’s
Chris Sherwin indicates in his recent article.
Indeed are such voices really lacking or simply not penetrating enough?
